Experimenting with a 3D backdrop for the Boost logo. I wanted to add another detail to the logo to make it bolder, and unique. The hand rendered typeface is working well so far, but I feel it needs something to attract audiences attention, and to make the design stand apart from the other energy drink brands out there.
The design at this stage has the tone of voice I had in mind for my audience. I wanted the design to be clean, bold, fun and approachable - I feel I have achieved this so far, however more development is needed before the final resolution is produced.
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