To get the logo design started, I decided to go through my Font Book to find typefaces that I felt represented Boost in terms of audience and tone of voice. The current logo is bold - yet flat and motionless. Because the brief allows me to choose my own audience, I feel it should become more friendly and fun, apposed to boring and bold.
Another part of the design I need to consider is the colour pallet. I feel the current logo and colour pallet are to heavey, aggresive and probably costly to print. When designing a new logo, i will be considering this, and how i can cut the cost in the production process.
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