Wednesday 9 February 2011

Boost - Logo Development 2

As i said in the previous post - i liked the direction one of my initial concepts was going in. So i decided to quickly produce this identity digitaly.
I have played around with the layout of the type, and how it reads. I feel some of the resolutions below are more succesful than others.
I feel again that this concept is pretty strong, and looking at the existing identity, which is positioned horizontly on the cans and bottles etc - this maybe a direction i consider.
The next steps are to go back to the drawing sheets and produce more logo concepts. From this point i will develop the stronger resolutions in a digital form like the ones below. From that point i will be considering colour pallet and further artwork to be placed on some of the products.





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