I have also started adding 'it's a no brainer' which is Boost's strap line. I am nt 100% sure if i will use this in the final logo design, but I felt it was a good idea to experiment at this point rather than further down the line.
The logo is definatly heading in the rite direction, and I feel after a few changed with the format and layout of the design, I could well be there with it.

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