Here is the first series of hand-rendered type for the re-brand of the energy drink Boost. The brief stated that I could choose the direction i decided to take the re-brand, choosing what I felt was the best audience to direct the products and the brand.
I decided I wanted this product to be directed towards both sex's, and that has allowed me to be playful with the type, trying to create a fun, laid back identity in answer to the brief.
These images below show my initial development with the identity. Because i like the direction which one of these designs has taken, i will take it forward into illustrator to create a digital version - which could be further developed itself.
I decided I wanted this product to be directed towards both sex's, and that has allowed me to be playful with the type, trying to create a fun, laid back identity in answer to the brief.
These images below show my initial development with the identity. Because i like the direction which one of these designs has taken, i will take it forward into illustrator to create a digital version - which could be further developed itself.
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