After emailing my client last thursday, it was made clearer to me the direction which they wanted me to take their logo in. The client (Shane) commented on a previous blog, saying how he liked how the two 'm's in the name were joined.
Shane also wanted the identity to be in a more stylised typeface, one which would be instantly recognisable and memorable to Shammix - this meant steering clear of both Arial and Helvetica.
The designs below have been developed from this point forward. There are a couple of strong concepts coming along at the minute, but these resolutions still need further development.
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