As mentioned on the previous post, i wanted to produce an abbreviated version of the Shammix logo. The first 3 examples below are the abbreviated identities - which im very pleased with. I like to play around with type, and because this is a shorter, more direct identity, i feel it can be playful, intriguing and inviting.
I like all 3 of these designs, however i would prefer to develop the 1st and 3rd design. I feel these two designs have more too them, and with some colour added could be very vibrant, and even work with imagery.
The 3 resolutions above were developed from the abbreviated identities i produced at the top of this post. These designs are harder to understand than the originals, and have issues with legibility and readability. I do feel however, that they are aesthetically pleasing, and that the 1st and 3rd designs once again work best and could be developed further, depending on my clients feedback.
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