EOYS - Type Dev

After the initial stages of choosing a typeface to work with etc, i finally found one that i felt represented my concept, and communicated the tone of voice effectively.
Again working with the strapline - as this will be the main point of focus and recognition for the show, i experimented with different techniques on illustrator to make a more unique identity.
I had the idea i wanted the colour to be made up of a gradient which could (potentially) fade into the backdrop colour. Further to this, i started using lines to break up the text, and make (as mentioned) a unique identity for this end of year show, I wanted the strapline to be produced in a 'better way' to relate to the strap line - apposed to standard serif typeface titles.

And this is where the design has come too. Where the title can be placed on its own, or each word in a rectangle, again to add another design technique to the process. The design has come out well, the lines break up the heavy type, and yet the rectangle makes it that bit stronger and more eye-catching to passers-by.