The Shammix logo has taken further development since the last blog post. After visiting my clients sound cloud page, i saw how he has typed out 'Shammix' and felt i should try and develop the indentity in the same way. 'Shammix' was typed out 'ShAmMiX' so i felt playing with the upper and lowercase, point size and stroke of the typeface would come out with a solid resolution and a clearer design direction.
You can see below how in each of the resolutions i have experimented with the form of the design. Experimenting with the kerning between each letterform and the point size was also experimented with. Some of the resolutions are better than others, however i feel the 2nd, 3rd and 5th resolutions work the best.
Whats next? An abbreviated version of the Shammix identity.
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