EOYS - Type Selection

After coming up with an inital concept, it was time to go through fontbook and select typefaces which i felt carried the tone of voice that i wanted to communicate with to the audience.
Below are several fonts which i narrowed my selection down too. The majority of them are serifs, which are easier to read at this point size. The weight of the letterforms are essential also, i want the type to be legiable at a large scale, and at smaller point sizes like 8 - 10pt.
The strapline: There's a way to do it better - will be the focus point across a range of media, including promotional material and in-uni guides etc.