Showing posts with label EOYS. Show all posts
Showing posts with label EOYS. Show all posts
Thursday, 2 June 2011
End of Year Show (Final Boards)
End of Year Show final boards. This was a quick turn around brief, during which I came across some technique problems which caused me to miss the deadline.
Thursday, 24 March 2011
Saturday, 12 March 2011
EOYS - Type Dev
After the initial stages of choosing a typeface to work with etc, i finally found one that i felt represented my concept, and communicated the tone of voice effectively.
Again working with the strapline - as this will be the main point of focus and recognition for the show, i experimented with different techniques on illustrator to make a more unique identity.
I had the idea i wanted the colour to be made up of a gradient which could (potentially) fade into the backdrop colour. Further to this, i started using lines to break up the text, and make (as mentioned) a unique identity for this end of year show, I wanted the strapline to be produced in a 'better way' to relate to the strap line - apposed to standard serif typeface titles.
And this is where the design has come too. Where the title can be placed on its own, or each word in a rectangle, again to add another design technique to the process. The design has come out well, the lines break up the heavy type, and yet the rectangle makes it that bit stronger and more eye-catching to passers-by.
Again working with the strapline - as this will be the main point of focus and recognition for the show, i experimented with different techniques on illustrator to make a more unique identity.
I had the idea i wanted the colour to be made up of a gradient which could (potentially) fade into the backdrop colour. Further to this, i started using lines to break up the text, and make (as mentioned) a unique identity for this end of year show, I wanted the strapline to be produced in a 'better way' to relate to the strap line - apposed to standard serif typeface titles.
And this is where the design has come too. Where the title can be placed on its own, or each word in a rectangle, again to add another design technique to the process. The design has come out well, the lines break up the heavy type, and yet the rectangle makes it that bit stronger and more eye-catching to passers-by.
Friday, 11 March 2011
EOYS - Type Selection
After coming up with an inital concept, it was time to go through fontbook and select typefaces which i felt carried the tone of voice that i wanted to communicate with to the audience.
Below are several fonts which i narrowed my selection down too. The majority of them are serifs, which are easier to read at this point size. The weight of the letterforms are essential also, i want the type to be legiable at a large scale, and at smaller point sizes like 8 - 10pt.
The strapline: There's a way to do it better - will be the focus point across a range of media, including promotional material and in-uni guides etc.
Below are several fonts which i narrowed my selection down too. The majority of them are serifs, which are easier to read at this point size. The weight of the letterforms are essential also, i want the type to be legiable at a large scale, and at smaller point sizes like 8 - 10pt.
The strapline: There's a way to do it better - will be the focus point across a range of media, including promotional material and in-uni guides etc.
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