Friday 28 January 2011

Shammix (Logo Development 3)

Development for the Shammix logo has further developed below. One of the fonts which i decided to start experimenting with was a strong contendor for the finalised logo. However some of the letterforms were not legiable or looked simular to other letters.
I had some real trouble with the 'x' for both the abbreviated and full identity. At this point it was rite to try and produce the letterform again, making it clearer to the audience. At the same time i played around with the form of both the 's' and the 'h' for the abbreviated identity. Below are the final series of resolutions which show the development clearly. The first example is the letterforms in their standard form (minus the black square above the 'h').


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