Creative Time Bank (Type Selection)

A key issue in any brief to me, is the type. Both myself and Peter immediatley wanted to establish a typeface which we could use across the range which we will be pitching to the client on the 7th February. We both wanted to use a sans-serif type, but we thought it would be appropriate to look at all possible variations, including serif fonts.
We narrowed our search down to 3 type, and in the end we opted for Myraid Pro. Although this is a standard font on illustrator, we thought its weight, readability and legiability made it a safe winner to be used across the range we produce.