Thursday, 27 January 2011

Shammix (Logo Development 2)

Further development with the Shammix identity. Here i have decided to go in the direction of legiability and readability. I have purely taken some time to experiment with the form, point size and kerning of the type.
Some of the resolutions are more succesful than others. There are a few points which i can take forward from each design, to help create a stronger, more eye-catching and memorable identity than the ones below.
I feel that once i start designing an abbreviated version of the Shammix logo reading SHX - then the identity will come together a lot quicker.



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