Popcorn Design (Markeight)

This is the description Popcorn gave to describe this concept and its motivation. "We worked closely with marketing good practice start-up company markeight on the development of their brand and identity, which also included name generation. Markeights founder was often referred to by her clients as being akin to an octopus; versatile, can perform multiple complex tasks with ease and can adapt to any environment. She is a dive master too, so the link between her and an Octopus was too good a branding concept to pass up."
The final outcome is stunning. The type choice for the logo is beautiful, light, but strong in presence. Much like the description of the client. The images which show ink dispursing in water are beautiful, very eye-catching and work well in the series on the business cards, stationary set and website.
Again the stock Popcorn chose for the business cards is very nice. Its both strong and the ink sits well without bleed.