Wednesday, 20 April 2011

Hannah Matthews (Branding)

Initial stages of the Hannah Matthews branding. Type selection is essential to represent a brand, after speaking with my client and looking at her work - it was clear that a traditional typeface with looks typically british and sophisticated would work. Below are several different type faces that I have selected to take forward.
My client also likes hand written type, and would like to see some designs using this. However I have given my opinion and said I would design to the direction I felt represented herself and her work.

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