Starting the label artwork is a big task. After some great advice from Lorenzo where I was told to consider the Golden 3rd, which is the section of the cans artwork that is most important to the potential customer, I have started to produce a basic layout to work too. This will allow me to consider colour, type choice, and layout. What I really need at this point is a concept for the artwork - it's all good drawing a pretty picture, but I feel a rebrand like this needs a strong concept for the artwork to go alongside the new identity.
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