Monday 14 March 2011

Boost - Experimenting with the Logo

The tutorial with Lorenzo was extremely helpful. I went prepared with several questions concering each brief. For the Boost re-brand, i needed to know how to test my logos, and his answer was simple, print the logo, while experimenting with the colour pallet, stick it on the can (using the Golden Third rule) and photograph it to see how it comes out.
Below i have taken one of my developed identities and experimented with limited colour pallets for each.
At this stage, im pretty pleased with the identity - i feel it works well on the can, and is different from all its current rivals products and logos. Although these design use minimal colour, i am still getting a better impression for how the design is developing.

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