Hannah Matthews (Final Logo)

Here are the final logos for Hannah Matthews. I'm very pleased with the final resolutions, and feel they represent my client really well. I feel i have acheived the rite tone of voice, and met the criteria in terms of my clients target audience and appeal.
When in the last crit, I asked my group to describe the logo in 3 words. My feedback was great, and words like: sophisticated, clean and british were used.
Next stage - business cards and stationary.

Hannah Matthews (Logo Dev 6)

Below are several different directions i took with the logo. The examples immediatley below show the logo with a frame / crest - however after looking at it for a while it started looking more like a shop sign apposed to a logo.
I feel there are strong aspects within each design, and a final resolution could be produced using these details in one design. I will be keeping the typefaces used in the examples below, however extra details maybe added.

Hannah Matthews (Logo Dev 5)

After another meeting with my client, I was informed she wanted a small pictogram which could sit alongside and on its own with her work.
Because her work is based around florals and musty colours, I felt a single rose would represent her well, and sit well with the finalised logo.
The grey example below is the final rose, it was difficult to decide on a final layout and scale for the rose, however this is looking strong at the minute, and once the logo has been finished, I'm looking forward to seeing them both together.

Hannah Matthews (Logo Dev 4)

After looking through endless amounts of typefaces, I finally found one that I feel represented and carried the tone of voice of both my client, and her work.
The examples below are once again quick compositions, which give me an idea on the smaller details and layout of the logo. I feel I am getting close with this now, however as mentioned above, these are just the experiments.

Hannah Matthews (Logo Dev 3)

After the intial experimentation using my clients initials, it was clear that that direction was a lost course. After speaking to her, we both decided to experiment more with the hand written type, but this time using her full name, apposed to her initials.
These designs have come out well, I'm reasonably pleased with the resolutions, however when putting the logo next to (and) within her work, it was clear it did not fit or represent her as a designer. So the decision was made to follow on with more traditional typefaces.

Hannah Matthews (Logo Dev 2)

Again some experimentation with my clients initials. This time I have used a hand-written typeface to see how I can manipulate the letterforms to use a minimal amount of stems and to link the letter together.
I do not feel that this technique is working, and that if i'm not careful I will end up polishing a turd. Time to move on, and start experimenting with full name layouts.

Hannah Matthews (Logo Dev 1)

Just a quick experiment to see how I can play around with the composition of my client initials. I am worried that people would immediatley associate HM with the H&M logo.
These are very quick experiments, which have given me a series of questions for my client - including an abreviated logo or full name, colour pallet and type selection.

Hannah Matthews (Branding)

Initial stages of the Hannah Matthews branding. Type selection is essential to represent a brand, after speaking with my client and looking at her work - it was clear that a traditional typeface with looks typically british and sophisticated would work. Below are several different type faces that I have selected to take forward.
My client also likes hand written type, and would like to see some designs using this. However I have given my opinion and said I would design to the direction I felt represented herself and her work.

Boost - Can Mock-Ups

It's nice to finally see a design printed and mocked-up (as best i could). But what these images show me is how the design is working. I have kept to the rule of the Golden 3rd and kept the logo as the fundamental view point of the can, and allowed the artwork to take a back seat, however still filling the space, with a good concept.
The colours have come out well, although I feel the blue used on the Sugar Free can, needs to be the same pantone colour as the Energy drink.
The next stage of this process is to get the design printed onto flat aluminium, which will show me if the colour work or not. It will also get rid of the white sections in the artwork, which will be replaced with the silver of the aluminium (making it cheaper to print)

Boost - Final Can Artworks

Finished and ready to be printed for the mock-ups - 3 of the artworks for the cans, which seperate the range through the use of colour and a type detail.
The labels below are for:

1 - Boost Energy
2 - Boost Sugar Free
3 - Boost Cola

After establishing a concept, it was a fairly simple process to produce an artwork to work. Using small details for electronic pictograms and the use of colour, it was easy to split the range apart to work on their own or together.
Next step - Trying these prints on a mock-up can.