Wednesday 13 April 2011

Boost - Label Development 2

Because I now have a considered concept behind my can artwork - I decided this is an appropriate time to get the layout of the logo and type in order (the type being the ingrediants, recycling details, nutrition values etc)
The colours selected below will also be used in the final designs. I looked at the existing artworks for the Boost cans and found that the seperation between each product is obvious through a small detail in the colour. The first and third examples below will be the standard Energy drink, and the Silver (white) label will be for the sugar free drink.
The design at the bottom shows the correct placement of the logo and type (at this point) as this allows the space for the artwork and legiability.

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