Hannah Matthews (Final Logo)

Here are the final logos for Hannah Matthews. I'm very pleased with the final resolutions, and feel they represent my client really well. I feel i have acheived the rite tone of voice, and met the criteria in terms of my clients target audience and appeal.
When in the last crit, I asked my group to describe the logo in 3 words. My feedback was great, and words like: sophisticated, clean and british were used.
Next stage - business cards and stationary.

Hannah Matthews (Logo Dev 6)

Below are several different directions i took with the logo. The examples immediatley below show the logo with a frame / crest - however after looking at it for a while it started looking more like a shop sign apposed to a logo.
I feel there are strong aspects within each design, and a final resolution could be produced using these details in one design. I will be keeping the typefaces used in the examples below, however extra details maybe added.

Hannah Matthews (Logo Dev 5)

After another meeting with my client, I was informed she wanted a small pictogram which could sit alongside and on its own with her work.
Because her work is based around florals and musty colours, I felt a single rose would represent her well, and sit well with the finalised logo.
The grey example below is the final rose, it was difficult to decide on a final layout and scale for the rose, however this is looking strong at the minute, and once the logo has been finished, I'm looking forward to seeing them both together.

Hannah Matthews (Logo Dev 4)

After looking through endless amounts of typefaces, I finally found one that I feel represented and carried the tone of voice of both my client, and her work.
The examples below are once again quick compositions, which give me an idea on the smaller details and layout of the logo. I feel I am getting close with this now, however as mentioned above, these are just the experiments.

Hannah Matthews (Logo Dev 3)

After the intial experimentation using my clients initials, it was clear that that direction was a lost course. After speaking to her, we both decided to experiment more with the hand written type, but this time using her full name, apposed to her initials.
These designs have come out well, I'm reasonably pleased with the resolutions, however when putting the logo next to (and) within her work, it was clear it did not fit or represent her as a designer. So the decision was made to follow on with more traditional typefaces.

Hannah Matthews (Logo Dev 2)

Again some experimentation with my clients initials. This time I have used a hand-written typeface to see how I can manipulate the letterforms to use a minimal amount of stems and to link the letter together.
I do not feel that this technique is working, and that if i'm not careful I will end up polishing a turd. Time to move on, and start experimenting with full name layouts.

Hannah Matthews (Logo Dev 1)

Just a quick experiment to see how I can play around with the composition of my client initials. I am worried that people would immediatley associate HM with the H&M logo.
These are very quick experiments, which have given me a series of questions for my client - including an abreviated logo or full name, colour pallet and type selection.

Hannah Matthews (Branding)

Initial stages of the Hannah Matthews branding. Type selection is essential to represent a brand, after speaking with my client and looking at her work - it was clear that a traditional typeface with looks typically british and sophisticated would work. Below are several different type faces that I have selected to take forward.
My client also likes hand written type, and would like to see some designs using this. However I have given my opinion and said I would design to the direction I felt represented herself and her work.

Boost - Can Mock-Ups

It's nice to finally see a design printed and mocked-up (as best i could). But what these images show me is how the design is working. I have kept to the rule of the Golden 3rd and kept the logo as the fundamental view point of the can, and allowed the artwork to take a back seat, however still filling the space, with a good concept.
The colours have come out well, although I feel the blue used on the Sugar Free can, needs to be the same pantone colour as the Energy drink.
The next stage of this process is to get the design printed onto flat aluminium, which will show me if the colour work or not. It will also get rid of the white sections in the artwork, which will be replaced with the silver of the aluminium (making it cheaper to print)

Boost - Final Can Artworks

Finished and ready to be printed for the mock-ups - 3 of the artworks for the cans, which seperate the range through the use of colour and a type detail.
The labels below are for:

1 - Boost Energy
2 - Boost Sugar Free
3 - Boost Cola

After establishing a concept, it was a fairly simple process to produce an artwork to work. Using small details for electronic pictograms and the use of colour, it was easy to split the range apart to work on their own or together.
Next step - Trying these prints on a mock-up can.

Boost - Label Development 2

Because I now have a considered concept behind my can artwork - I decided this is an appropriate time to get the layout of the logo and type in order (the type being the ingrediants, recycling details, nutrition values etc)
The colours selected below will also be used in the final designs. I looked at the existing artworks for the Boost cans and found that the seperation between each product is obvious through a small detail in the colour. The first and third examples below will be the standard Energy drink, and the Silver (white) label will be for the sugar free drink.
The design at the bottom shows the correct placement of the logo and type (at this point) as this allows the space for the artwork and legiability.

Boost - Label Concept

The artwork to go on can designs is a very important issue. After picking my brain for a while I was finally able to come up with a concept which covered the products name (Boost) and what it does (Gives Energy).
I decided to look back into my old school electronic work, where switches, diodes and circuits all produced some sort of energy. The image below along with my key explains it better:

• Supply = Boost (Drink)
• Switch = (Ring Pull)
• Diode = Direction
• Load = Customer

Putting it simply, the Supply is the Boost drink and through the process of opening the can, the customer recieves the energy (load).


Below: Some development of the artwork, which will include small details from electronic pictograms.

Shammix - Flyers and Posters 2

For the 2nd part of the Summer rave featuring Shammix, I went for a different layout and once again using a lighter colour pallet. The colour pallet is also in theme with the venue (The Outback) which is an australian sports bar - and this flyer using spot colours from their own logo, to help the audience understand where the venue is.
Next job is to get these printed and see how the type is working in terms of legiability and readability. Job after that, pricing up 'x' Number of copies (according to my clients needs)

Shammix - Flyers and Posters

After experimenting with the type and layout of both the posters and the flyers, I finally found a good way for the posters and flyers to be read. I decided to promote Shammix from the start, making the logo the header and most important aspect of the evening.
I went with a bold typeface to keep viewers attention and for legiability at a smaller scale. So far im pleased with how these designs have come out, although I do not feel that they represent a 'Summer Rave' in terms of the colour pallet. I want to keep the colour minimal, for printing costs - plus I felt that black was to dark and heavey for the theme.




Below I have used a gradiant of blue and green. This is much more summary, and runs well with the theme of a summer rave. I also feel the colour pallet is more eye-catching and unique than a standard black and white flyer and poster.

Shammix - Promo Development

After finally finishing the full and abbreviated Shammix logos, it was time to start the promotion process. Shammix will be performing 3 - 5 sets over the summer period, titled the 'Summer Rave' I have decided I will break each performance into a Part.
This allows me to produce flyers and posters with a different colour pallet and layout for each to stop confusion of the same venue, dates etc.
Below are some quick experiments to see how i could fit the abbreviated and full logo onto an A6 flyer. The format is small, and both of the logos are hard to fit to it, but its best to discover these problems now before its too late.

Boost - Label Development 1

Starting the label artwork is a big task. After some great advice from Lorenzo where I was told to consider the Golden 3rd, which is the section of the cans artwork that is most important to the potential customer, I have started to produce a basic layout to work too. This will allow me to consider colour, type choice, and layout. What I really need at this point is a concept for the artwork - it's all good drawing a pretty picture, but I feel a rebrand like this needs a strong concept for the artwork to go alongside the new identity.

Shammix (Final Logo?)

Shammix logo at its final point. The client wanted the all the letterforms joined, which i was happy to do, however when i joined the 'm' and 'i' it became illegiable, and made the whole design feel cheaper. The version below has all the letterforms joined up, the 'a' into the 'h' looks really nice, with a slight stroke on the outside to break it up.
Im pleased with how these have come out, i feel it has taken me too long to get to this point however, due to other brief commitments. Now comes the fun part of putting the logo across the range. Including venue tickets, flyers, posters, album artwork, limited edition vinyls etc.

Yearbook Presentation

As promised at the recent yearbook presentation, below is the PDF for the rest of the class to view. We feel the presentation went well, and the feedback was very possitive.
We produced the presentation to cover the main issues of the yearbook, including:

• The Concept
• Cover Designs
• Image Treatments
• Visiting Professionals DPS
• Student DPS
• Tutor Quote DPS + SPS
• Class Shot
• Type Face + Colour Pallet

We feel we covered each area in reasonable depth and that we answered all questions appropriatley. From this point, we can start gathering each students rationales and individual replies to a series of questions we sent out - and start producing the yearbook.

Open publication - Free publishing - More colour