Thinking back to my final major project, I come away some what satisfied with what I have achieved. I feel I used the time available to me wisely in the last few weeks, but really wasted time in the initial few weeks. I walk away from this module holding my head high, after producing some of my best work, and being able to turn briefs around within a couple of days.
Relating each of my briefs back to my rationale, I feel I have kept on track and been rather focused in how my work has been finished and presented. I feel I have been consistent throughout each of my briefs, giving myself good time limits and reasonable deadlines. The transition I have made from the previous module to now is of a high standard. Although I did not produce merely half as many final products as the previous module, I feel the finishing details in my work really do bring each piece to a professional standard.
I found dealing with one of my clients very difficult during the FMP, and what was to be a rather large brief (Shammix) turned out to be a bit of a shamble. With the client changing his decisions every time we spoke, it really became difficult to keep motivated during that project. My other briefs however were very different, one of my significant briefs came from the Leeds Corn Exchange who were holding a competition to re-design their logo to win an iPad. I decided to go ahead and have a go at the competition, but make the small brief significant by producing brand guidelines, shop signage, entrance signage, bags, t-shirts etc. I am very proud of the work i produced for this brief, and feel I hit the nail on the head after finding out I had won the competition.
A huge let down for myself was the amount of time I actually spent blogging. I did not appreciate the blog as a 'back-up' of work or to show the development process throughout each brief. It's not a case of myself being lazy, but I am aware this has been a floor in terms of my final major project, and that I could loose valuable marks from this.
The FMP as a hole has been very enjoyable, a very big learning process, within dealing with clients, other professionals, real deadlines, real budgets etc. I found that working as a collaborative team on the Graphic Design yearbook really was a valuable experience. Working alongside 3 other talented designers was a privalage, and I feel we produced a fantastic product and can walk away from this module with a huge sense of achievement.
I know where my weaknesses are as a designer, and I know how to be more professional in terms of organization and meeting the deadline. I am hugely proud of what I have produced for this module, I know I could have done a lot better in some areas, but thats the way the cookie crumbles. I feel i used all resources available to me well, including the visiting professionals, portfolio reviews, workshops around the college and one on one feedback from staff. The FMP was very enjoyable, and i'm proud I made it this far, it has been an honor studying at Leeds College of Art, I'm hugely proud to have been accepted, and to have completed what I consider the toughest degree course at our college.
Friday 3 June 2011
Thursday 2 June 2011
Leeds Loves Creativity (Final Boards)
Leeds Loves Creativity final boards. Another quick turn around brief, which i produced the final logo and put this across some range as posters and flyers. I also put some of this into context and the brief was completed within several days.
Hannah Matthews (Final Boards)
Hannah Matthews final boards. These are the final boards to show how I took the final logo resolution and took it across a range including the promo pack, business cards and stationary set. I was really happy with the range I produced and the quality and finish for each design.
End of Year Show (Final Boards)
End of Year Show final boards. This was a quick turn around brief, during which I came across some technique problems which caused me to miss the deadline.
Creative Time Bank (Final Boards)
Creative Time Bank final boards. This was an enjoyable brief that was a week long. It was a collaborative project with Peter Sands. After the Time Bank briefing, we and Peter set some time apart during each day to have a meeting and develop our concept.
Yearbook (Final Boards)
The final boards for the Yearbook brief. This was a very enjoyable and at some points stressful brief. It was yet another great opportunity to work collaboratively as a team with 3 other great designers. The experience gained in dealing with and talking to industry professionals has been fantastic.
Shammix (Final Boards)
Final boards for my Shammix brief. After a lot of messing around and mislead clint feedback, finally a logo resolution was finalised and a small but significant range was produced. This was not the most enjoyable brief, however it was useful to collaborate with Jonny Packham, who produced the illustrations for album artwork and tickets.
Leeds Corn Exchange (Final Boards)
Leeds Corn Exchange final presentation boards. These boards show the development and range covered throughout this brief, from the final logo resolution through to the entrance and shop signage.
Boost Re-Brand (Final Boards)
Here are the final boards for my Boost Re-Brand. The boards show the development from the logo across the range covered.
Friday 27 May 2011
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